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Fruehauf dramatically increases sales

19 October 2006

Fruehauf has dramatically increased its sales this year to more than 500 tippers, marketing director David Tallent says. The former Fruehauf company typically sold 350 tippers a year.

The increase has been achieved by concentrating just on tippers and by launching a range of lighter, smooth-sided bodies to sell alongside its traditional bathtub design.

Tallent says that 40% of production is smoothsiders. Sales have also been boosted by a change in distributor. Last year Newton Commercials  resigned as agent for Fruehauf's main rival for smooth-sided bodies, Stas.

DG Taylor Commercial Vehicles of Driffield, North Humberside, continues to cover sales in the north.

Fruehauf says it will announce new products next year.





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