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Renault plans UK market push as buy-back is sorted

23 November 2006

Renault Trucks plans to "win back fleet customers" next year according to new managing director Laurent Farman. "We stopped selling to some fleet customers, but will change now we have learned how to manage the buy-back business," he says. These are sentiments echoed by Renault Trucks' marketing director Bruce Allison who explains to Motor Transport that it will be actively chasing fleet business that it has been turning down over the past few years. "But we will be doing it in a controlled manner,"  he adds.

The company says another key objective for 2007 will be to increase its UK market share, which is currently 4.5%. Farman says one of the ways it will do this is by improving the service it gives to its customers by "improving the quality of the network". He acknowledges that Renault Trucks currently has some weak dealers in the UK, but plans to tackle this. "We have the best range of trucks we have ever had and deserve a larger share of the market."


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