3M has launched Fleet Advertising, which it describes as "a flexible solution aimed at the rapidly expanding fleet advertising market".
It makes use of an ultra-slim framing system together with the company's existing print technologies. Ads are printed onto film, laminated onto panels and slotted into a framing system which is bonded onto the truck's sides. 3M says the panels have a clear dirt-resisting coating which protects against abrasion. The film can be peeled off and the panels
used time and time again.
Reed Business Information Limited.©2008
