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DaimlerChrysler could drop the Chrysler

14 February 2007

How long before DaimlerChrysler becomes just Daimler? Maybe not long, according to an announcement that all options regarding the Chrysler arm's future are being considered, with one senior manager quoted by Reuters as saying the status quo is the least likely option, and that "A divorce on earth will follow the marriage made in heaven."

The official statement says "Today the supervisory board will reach a decision on the board of management's  decision to restructure the Chrysler Group. The board of management intends to consider other, more far-reaching strategic options with partners in order to support and facilitate the programme. No option is being excluded in the interest of arriving at the best possible solution for the Chrysler Group and DaimlerChrysler as a whole."

It's fair to say that the 1998 "merger" never became the successful venture that the German company hoped. It certainly got Chrysler out of its immediate hole, but there's always been the feeling that Mercedes-Benz regretted the purchase almost before the ink was dry.


Colin Barnett
Email at colin.barnett@rbi.co.uk
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