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Circle Express is bringing its same day courier service back into the company brand in a bid to raise awareness of the service. Circle says the courier network will provide more opportunity for the company to branch out from its traditional niche business of handling airfreight to go further into the commercial market. It is aiming to promote its value-added services, including the courier network and its membership of pallet network Pallet-Track.

The company is to complete the re-branding  of Connection Couriers within the next three months. The network will be renamed Circle Express Same Day Couriers and will bear the same recognisable logo attached to the core airfreight business. Courier director Andy Armsden says Connection Couriers has been part of Circle's £25m turnover business since 2001, but "it's never really had a big push, it's always been overshadowed by the Circle Express product".

Chief executive Chris Coffey adds: "We've just not marketed it as its own add-on service." Armsden tells Motor Transport that a special part of the service will be termed "mix and matching", referring to a point to point pick-up and collection whereby courier vans can take freight to their nearest Circle depot. It will then be trunked to the depot nearest to the collection point, where another dedicated courier vehicle will take it to its end destination.

The service can also draw on Circle's specialist divisions, most notably its radioactive and firearms operation.  Circle's courier service started life at its Manchester premises but now operates out of all eight of its locations.