Mercedes-Benz will be having a sales push on its Vito van this year, and is keen to close the gap between it and the Volkswagen Transporter. Although 2007 was a record-breaking year for both Sprinter and Vito, the latter's registrations trail behind those of its major competitor.
Last year about 8,000 Vitos were registered in the UK, giving it a 10.7% share of the UK's medium-van market. In contrast, the Transporter commanded 21.7%. "But we aren't going to buy market share," says Steve
Bridge, director of van sales and marketing. "I am looking for growth, but it has to be profitable growth." He is anticipating sales of 9,000 Vitos this year, rising to 10,000 per annum over the next few years.
Reed Business Information Limited.©2008
