In an industry where most managers are still mourning the demise of the the three-gallon per pound, the advent of the £5 per gallon is concentrating minds very effectively. So, it should come as no surprise to discover that the underlying theme of the 2008 Commercial Vehicle Show was greenness.
Not necessarily out of an altruistic desire to save the the planet, but more to do with cutting the last possible penny out of fuel costs in order to stay afloat - a fact cruelly highlighted by two more hauliers collapsing in the past few days.
With the market still seeing demand outstripping supply, it was obvious that a number of what are currently viewed as "second-division" players from the East are poised to fill up some of that imbalance. Hino, Isuzu, BMC and Avia are all in various degrees of readiness to take advantage.