Stobart Group has joined forces with Cumbria Tourism to drive lorries liveried with images of the Lake District across the UK and the Continent.
The Carlisle, Cumbria-based haulier has unveiled three HGVs branded with images of the region to attract tourists to the Lake District.
Cumbria Tourism says it hopes the Euro-5 trucks will act as "billboards
on wheels". The fleet is set to run for a year, with the potential for more lorries to join.
The firm's chief operating officer, William Stobart, says: "With the development of Carlisle Airport, the Stobart Group will transform Cumbria's transportation network, making the Lake District easily accessible to all."
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