Innovate Logistics has been nominated as Motor Transport's company collapse of the noughties, beating a field including City Trucks and Bulmers Logistics.
Innovate started brightly, featured a distinctive livery (which means you can also see where the vehicles ended up), a colourful MD in the form of Pete Osborne and growth that was stratospheric.
It rapidly became one of the biggest players in the chilled distribution sector and appeared to be making a play for ambient consolidation as well thanks to a contract with Nestlé.
A highly acquisitive business it bought up other big names in the sector, such as Phil Hanley, Grampian Country Foods Transport and Corby Chilled Distribution.
It was also the subject of a buyout from Icelandic shipping line Eimskip, which seemed to herald a bright future. Unfortunately, a bit like the Icelandic economy, its finances appear to have been built on thin air and so when the credit crunch arrived, Innovate imploded rather spectacularly in August 2008 with estimated total debts of £180m.
When faced with choosing the top company collapses of the decade, we were given a pretty tough decision thanks to the industry's propensity for self-destruction. We make no claims about the authoritative nature of the list and clearly we're a bit biased towards the latter part of the decade.
Read the remainder on the Roadtransport.com blog.