Last year, Truck & Driver celebrated its 25th anniversary at Truckfest - and for 2010, organiser Live Promotions is on the look-out for hauliers who have a special anniversary they want to commemorate in style.
Bob Limming of Live Promotions says: "There is the obvious opportunity to spotlight your company in the main arena, with pre-prepared commentary and a parade of your vehicle or vehicles. There is also the chance to showcase your organisation within the main industry area, with a dedicated exhibition site and storyboard relating to your company.'
Other opportunities include a pre-prepared feature to be transmitted on Truckfest FM throughout the Peterborough weekend, editorial in the Truckfest programme, and even the possibility of a celebrity visit.
"But most important of all," says Limming, 'it's a chance to include your staff and drivers in the weekend celebrations."