It’s extremely easy for vehicle manufacturers to make embarrassing naming mistakes, especially when it comes to Latin America. Take Chevy’s discontinued El Camino pickup truck for instance, which literally translates to “The Walk”.

More recently there was the Mitsubishi Pajero. Having realised that Pajero is Mexican Spanish for "w**ker" they sensibly christened it Montero for the Mexican market. Let’s not forget about the Chevy Nova, which means “it won’t go”, or the Mitsubishi LaPuta, which is pretty close to the Spanish for "prostitute".

Perhaps this is why Volkswagen opted for the safe approach when it came to launching its Caddy in Mexico - or is it just a case of a marketing team with absolutely no imagination?