Eddie Stobart's involvement in motor sport is not just an ego trip. It is using the Autosport International show, currently on at the NEC, as a recruiting aid.
Its large stand includes a shiny new Actros tractor, a selection of its supported rally cars and race bikes, and the full merchandising shop. In one prominent corner of the stand was a recruiting section, complete with large poster displaying details of the companies pay and allowance rates.