In next weeks Commercial Motor [2 August 2007] used section we profile the Iveco franchise covering South Wales – Dragon Truck and Van.
The company originates from the 1930s but the Dragon name only came about in 1996, when chairman Steve Powell decided to concentrate on vehicle recovery with Dragon Rescue. Previously he’d spent more than 30 years running workshops, garages, service stations, and two car franchises, under the Powell name.
The move to Iveco in 2003 was too good an opportunity to miss and Dragon has improved turnover more than four-fold and matching Iveco’s national marketshare in its region.
With retirement looming Steve is preparing the way for the next generation to take Dragon Truck and Van to the next level, his daughter dealer principal Jaime Powell.