The reason why I am blogging this is partly as a public informaion message, and partly because it seems to get Simon Hall, MAN's magnificently be-whiskered PR man is a good temper, for reasons which I can't even begin to understand...
Anyway not long after GreenChem issued a notice that the price of AdBlue was going up, I have now received this message from Air1 and Dureal, Yara’s AdBlue brands across Europe, to "...announce a price increase for their AdBlue packages, effective from April 1 2008."
According to Yara "The increase is due to the consistent rise in energy prices over the course of the past several years. 2007, alone, saw crude oil price increases of nearly $50 per barrel and gas oil prices also increased 40% in the same period. The levels of oil and natural gas prices have a direct impact on urea prices. High specification urea is the raw material for AdBlue."
John Arne Ulvan, Vice President for Environmental and Speciality Products at Yara, goes on to tell Biglorryblog: “As others, we are confronted by the rise of raw material costs. This is a market trend we cannot ignore. At Yara, we remain focused on the delivery of quality AdBlue to our Air1 and Dureal clients. Thanks to our unique supply chain from factory to customer, we can keep the increase down to a minimum”.
And what will it mean to UK operators running trucks with SCR? Well Yara says: "Details of the new pricing structure are being communicated to customers on a country-by-country basis. " So if you get your AdBlue from Air1 and Dureal then presumably you're already in deep conversations with them....
In the meantime I can think of two truck makers who aren't going to be too upset by the news...can you guess who they are? Well before you get the Bolly out guys just remember these two words..."Euro" and "Six".....
Magnificent? Hall?
Not the first adjective that comes to mind.