Start 'em young, says Biglorryblog, and you'll keep 'em forever! What is BLB blathering about now? Well nothing except that Volvo main dealer Thomas Hardie Commercials has launched an interactive website & membership club called the 'Little Truckers Club' www.littletruckersclub.com to give kids under the age of seven a greater understanding of the logistics industry.
The Volvo distributor reckons its Little Truckers Club's aim is the first step towards educating kids about the business in an enjoyable, fun and friendly way. "It's the 1st membership club and website of its type to be launched to help children learn about the logistics industry. Every member who signs up will receive their very own personalised membership pack and access to the member's only section of the clubs website. The website is very colourful and offers many fun activities, educational games, downloads, image gallery and character profiles to help the children learn through play."
And there's more, for the Little Truckers Club is also producing a series of children's illustrated books as well as visiting schools equipped with an interactive mobile classroom which will enable the club to educate children on subjects connected to the industry, from environmental issues to road safety.
To take Little Truckers Club to the next level, an LTC steering group compiled of influential companies and individuals within the transport industry has been set-up to help drive the success of the club. "With their support and buy in we can secure the future of the club," Says Thomas Hardie. Well it certainly gets my vote says BLB, how about yours?