Biglorryblog has the TMD Friction Team (don't laugh) to thank for this splendid example of crash-test dummy lateral thinking...The above being (and I quote) " A completely new advertising concept developed for Mintex." You'll see it shortly in the form of posters and magazine advertisements and according to the PR Blurb "The theme running through the campaign is Crash Test Dummies, many of them seen in situations that one would not expect to find a Crash Test Dummy." BLB's mind boggles as to what situations you wouldn't find dummies...I seem to meet them in all walks of life. But I digress....
Aside for providing a good laugh the ads have a serious side--namely that many brake friction brands in the UK import their products from non-specialist factories in the Far East,"...which means that making the right choice isn't always easy. " so there's a safety message too. Meanwhile, click through here for another bunch of dummies....
This second advert shows a crash scene where two crash test dummies have had a collision and are swapping details (rather than punches).. The strap line "should have fitted Mintex" shows that if they'd both fitted Mintex, then they would have stopped before crashing. Quite a bold claim (perhaps if they didn't also drive like dummies?) but you can see what they mean. The good news is that further crash-test dummy adverts and posters will appear as the year goes on, so keep your eyes peeled for them!