'Saturday Night Fever' and the Bee Gees! Citroën's funkier new C4 robot is definitely 'Stayin Alive' on Biglorryblog...now where did I leave my white flares?

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Not content with having a robot that ice skates and does various other things Citroën's advertising gurus have new created a new TV commercial featuring the French car maker's cult C4 robot, which sees the talented automotive android with rhythm given a major metallic makeover and transported to the streets of Manhattan to strut its stuff for the launch of the restyled and updated New Look C4. yeh, that's right, Manhattan. "Are you looking at me? I said is youse lookin' at me?" (Sorry wrong film..that was 'Taxi Driver' I always get it confused with 'Saturday Night Fever... and who wouldn't)

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Anyway, set to the current hit-remix, 'Staying Alive' by MC Lita----aka Klas Ahlund---(apparently it's some popular 'beat combo m'lud)---the 50-second commercial saw its first airing on Channel 4 on Sunday 14th September.Mmmmm.....looks like that's another seminal media moment missed by Biglorryblog...anyroad up the advert features 'a funked-up version of the New Look C4 robot' (you can tell this is from a press release)  - complete with jewelled teeth, disco lights and glitter-ball beret - dancing a series of contemporary urban and classic disco moves as it vaults around New York's streetscape checking its reflection in skyscrapers and swinging from subway scaffolding. And for a quick pie (or maybe a sub) what's that famous landmark on the right of the above picture?

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Meanwhile, he latest advert is the fourth to feature the dancing C4 robot, which has become an internet viral sensation since its first award-winning advert appeared in 2005.

Citroën's low CO2 emitting New Look C4 is on sale this September with a restyled exterior, new equipment levels and a series of new petrol engines co-developed with BMW which deliver a combination of fuel economy and green performance. and for a truly magical 'Satuday Night Fever', 'You should be dancin'' moment click through here...

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Strike that pose, cock that hip, point that finger, spin that glitter ball...ahhh me (thankfully)lost youth...and in case you'd forgotten, this is what the old C4 robot looked like...how quick we forget.

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Somehow it won't be the same without the old boy..move over Grandad there's a new robot in town! And for a final pie who wrote "Do Androids dream of electric sheep?" and what's the book's connection with Harrison Ford?

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3 Comments

Most likely the Empire State Buiding although it could also be the Chrysler Tower. Hard to tell from the photo.

it is the empire state building,

the robot also says new york in the advert

Anyone know where to download the song from this advert from?

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This page contains a single entry by BigLorryBlog published on September 15, 2008 9:51 PM.

Hospital deliveries. Unisurge's 80th Anniversary FH drawbar delivers the goods for sure. Biglorryblog has the story... was the previous entry in this blog.

Vanguard special transport in South Africa. Actros V8 eight-legger with a strange rail car on the back. Biglorryblog asks: "Wotsit it for?" is the next entry in this blog.

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