BigLorryBlog

Not content with having a robot that ice skates and does various other things Citroën's advertising gurus have new created a new TV commercial featuring the French car maker's cult C4 robot, which sees the talented automotive android with rhythm given a major metallic makeover and transported to the streets of Manhattan to strut its stuff for the launch of the restyled and updated New Look C4. yeh, that's right, Manhattan. "Are you looking at me? I said is youse lookin' at me?" (Sorry wrong film..that was 'Taxi Driver' I always get it confused with 'Saturday Night Fever... and who wouldn't)

Anyway, set to the current hit-remix, 'Staying Alive' by MC Lita----aka Klas Ahlund---(apparently it's some popular 'beat combo m'lud)---the 50-second commercial saw its first airing on Channel 4 on Sunday 14th September.Mmmmm.....looks like that's another seminal media moment missed by Biglorryblog...anyroad up the advert features 'a funked-up version of the New Look C4 robot' (you can tell this is from a press release)  - complete with jewelled teeth, disco lights and glitter-ball beret - dancing a series of contemporary urban and classic disco moves as it vaults around New York's streetscape checking its reflection in skyscrapers and swinging from subway scaffolding. And for a quick pie (or maybe a sub) what's that famous landmark on the right of the above picture?

Meanwhile, he latest advert is the fourth to feature the dancing C4 robot, which has become an internet viral sensation since its first award-winning advert appeared in 2005.

Citroën's low CO₂ emitting New Look C4 is on sale this September with a restyled exterior, new equipment levels and a series of new petrol engines co-developed with BMW which deliver a combination of fuel economy and green performance. and for a truly magical 'Satuday Night Fever', 'You should be dancin'' moment click through here...