It's amazing what happens when I go away on holiday. No sooner does Biglorryblog depart for a week's R&R than Daimler announces that it's to 'discontinue' the Sterling Trucks brand in the US early next year, consolidating its North American truck plants along the way too.
It's 'Globalisation' Jim in case you haven't heard of it and is (I suppose) a natural response to the current economic situation where nobody is making any kind of money out of truck manufacturing (especially in the States). 
"It is a principle of our 'Global Excellence' strategy to strive for benchmark profitability and to address structural market changes in a timely and consequent way", Andreas Renschler, member of the Board of Management of the Daimler AG, responsible for Daimler Trucks tells BLB. "We are confident that this forward-looking strategy for Daimler Trucks North America is the right measure to address the challenges in the North American market." Daimler originally launched the
I wonder what the Aussies and Kiwis think of this move as Sterling seems to be quite a popular enough brand down-under? Indeed I recall Vic Hungerford waxing lyrical on the old Ford Louisville he once drove....so what's the word from my antipodean army? Meanwhile, t
Next, having dropping Sterling, DTNA says it will concentrate on its remaining Freightliner and Western Star brands--indeed it says: "Additions to the Freightliner and Western Star product ranges will be made to address market segments that have been served exclusively by Sterling offerings in the DTNA stable." 
Western Star commercial production will ultimately end up in DTNA's
It's certainly a sad story as only last year Sterling was telling the world about the sale of its 250,000th truck to Con-way Freight a Sterling customer for more than 10 years. And this picture shows that happy handover ceremony at the Sterling plant in Ontario... And as for that pie quiz...tell me what you know about the little Sterling 360 flatbed truck at the top--namely what is it otherwise known as? 
Mitsubishi Fuso, another Daimler product, don't know the specific model.
To quote John Cleese - "Don't mention the war!"