Now here's a good example of a company 'putting its money where its mouth is' and I'm grateful to Volvo Trucks North America's PR wallah Jim McNamara for sending it to me. Smart fleet managers have always known that safety pays he tells me. Now the payoff from safety will be $50,000, thanks to the 'Volvo Trucks Safety Award'. In this bold initiative, VTNA will award $25,000 each to two fleets with the best driving records in 2008. The money is awarded to help fund additional safety activities at the winning fleets.

"Safety is Volvo Trucks' bedrock value, Scott Kress, senior vice president for sales & marketing tells Biglorryblog. "It's been our number one priority since the very founding of Volvo more than 80 years ago and it guides virtually all product decisions we make. Many of our customers share this passion and invest their time and resources to achieve safe operations in their fleets. The Volvo Trucks Safety Award is a way to recognize fleets with truly superior safety programs and records, and to encourage others to emulate them." And what a cracking idea--and incentive. It should be launched over here too says BLB! Now click through here for a weblink to the rules and entry forms...
The Volvo Trucks Safety Award is open to all
The two grand prizes will be awarded to the fleets with the best records in two divisions based on annual vehicle miles traveled: less than 10 million miles and over 10 million miles. Complete rules and entry forms are at www.volvotruckssafetyaward.com.

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