As if you haven't had enough already on Volvo's new fire-breathing 700hp FH16 it seems that, in the ghastly language of PRspeak "The company's marketing strategists are reaching out to new target groups through new communication channels." Errr...what? Fortunately, I can decipher that thanks to Niclas Hermansson, communication strategist for digital media at Volvo Trucks who tells Biglorryblog: "We've succeeded in reaching visitors who would not normally visit our website and got them to spread the news themselves. We've created an entirely separate site called www.strongesttruck.com where you can compete with other visitors and download films, pictures and music. We want to offer a fun, interactive holistic experience of the world's most powerful truck." Apparently the site (which is available in six languages) already has about 10,000 unique visitors every day - and that's without Volvo having invested a single 'bean' in buying advertising! The specially-designed game "...requires speed, safety and precision and every two weeks a new winner is announced when he or she will receive a prize of an exclusive leather jacket from Volvo's own FH16 merchandise collection." So there. Now click through here for a couple more shots of the Black Beauty....
This 4x2 has already been ordered by legendary owner driver Mick Leadfoot for his arduous haulage operation transporting 13.6m long curtainsiders full of ping pong balls over the East Anglian Alps....Mick tells me: "I'll be the talk of Orwell truckstop with my new FH16-700. Of course I can't afford the diesel to run it---but it will certainly look good parked up in the yard!"
Now THIS is more like it. It's what a 700hp truck was made for...don't you agree?
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