Sidewall colouring on your Michelin Tyres. If that's what it takes then go for it says Biglorryblog!

Welsh haulage firm CJ Bird Transport is clearly proud to be running on Michelin tyres---and to tell the world about it too. Why does Biglorryblog say that? Well when I first saw this picture I thought to myself 'Hmmm, the snapper has obviously been busy with his tyre pen to make the name stand out for the photo." Not so! says PR man James Keeler, who assures me that not only did the snapper not do it, but Michelin didn't do it either. So that only leaves CJ Bird. And why not says BLB/? If you've got it flaunt it is what I say and that includes tyres!

Meanwhile, I understand that the conmpany regularly clocks up 500,000 km on its Michelin drive axle tyres and 600,000 km on its Michelin trailer tyres thanks to an active programme of tyre husbandry carried out by independent tyre dealer Celtic Tyres. The Llantrisant-based company specifies Michelin as original equipment wherever possible, meaning many of its trucks never need to be fitted with a new tyre during their life on the fleet. C.J Bird Transport MD Chris Bird tells me: "Over the last few years we have seen some exceptional mileage from Michelin tyres and the XDE2 and XTA2 Energy tyres in particular. Being a premium product, they have proven time and time again to offer the best pence per kilometre solution for our fleet."

"Occasionally a new vehicle might be delivered on a competitor's tyres, which has enabled us to trial a range of different products, but they simply never match the Michelins. We typically run our vehicles for five years before being replaced, and this means in the majority of cases that the tyres will have only just been re-grooved by the time they are sold," he adds. And how long did it take to colour in the letters I wonder?  That's what I call 'attention to detail'!

And to see more of the immaculate CJB fleet click through here...