Calling all automotive designers and industrial design students! You only got 8 DAYS LEFT to enter the fantastic 'Design a truck for the future!' competition organised by DesignerTechniques, the highly-regarded Scandinavian-based website that teaches design skills, in conjunction with Letraset, Commercial Motor, Biglorryblog and DesignSketching. And it's one with an unusual twist...so to find out how to enter and the prizes click through here!
And here's what you've got to do. Instead of simply coming up with yet another futuristic truck design, we'd like you to pick a non-automotive 'Big-name brand' (like Apple, Sony, Starbucks etc) that you particularly admire. Then we want you research that brand until you understand its corporate philosophy whilst at the same time you'll also study the requirements of a typical truck (in any world market). Armed with that information you'll then create a truck design that offers an improvement over the equivalent vehicle on the market today---but that also reflects the values of your chosen 'brand'. Besides this, be as creative as you like!
Letraset is offering a fantastic selection of equipment for you to win, including markers from their very popular Tria range. The winning entries will also be featured in Commercial Motor, Truck & Driver and of course Biglorryblog! And as if that wasn't enough, the first-placed winner will also receive the fantastic opportunity to send their folio to Kristofer Hansen, Chief of Design at
To find out more, and to get a copy of the entry form and the rules, click on this link and get designing.
www.designertechniques.com/articles/competition03launch.htm
And good luck!
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