Biglorryblog gathers that the Stobart VK M-Sport Ford Rally Team is tapping into the logistical know-how of team sponsors and 'Britain's Favourite Haulier' err...the Stobart Group as they transport their cars to the latest round of the FIA World Rally Championship in Cyprus.
The team, which is looking to maintain its excellent start to the 2009 season in Cyprus, has begun the process of transporting their Ford Focus RS WRC cars over 2000 miles to the event and on the way the transport crews will use not only roads but will also travel by train and ferry before flying back to their base in Cumbria to continue preparations for the race which starts on March 13. And just to show you what the Flying Stobbies can do here's a brief selection of them in action....
I'm told that the Stobart Group has used its involvement in the WRC to boost global promotion of the brand and since the Stobart team began its assault on the championship in 2006 the iconic Stobart livery has a legion of supporters all contributing to the company's growing profile and Superbrand status.
Moreover, and this is the really interesting bit, Eddie Stobart has just been ranked 23rd in the 'Business Superbrands Official Top 500 for 2009' outshining multi-national giants such as Mastercard, Virgin Atlantic and Vodafone and improving on its 59th place ranking in 2008.
It seems this is the fourth year in a row that Steady Eddie has achieved Business Superbrand status and is another accolade for the company which has already seen Stobart Motorsport collect the Rally Business of the Year gong at the Motorsport Industry Association awards in January in recognition of their success in maximising its investment in the World Rally Championship.
In fact you might say that with all that success they had trouble keeping their feet on the ground.... 
Meanwhile Stobart Group CEO Andrew Tinkler tells Biglorryblog: "It's fantastic that we can transfer our multimodal logistics experience from the business to the rally team and help save costs and reduce the amount of travel in getting the team to events. I'm also very encouraged to see Eddie Stobart moving up the Superbrands rankings. We place a lot of importance on brand recognition and the global exposure provided by our team in the World Rally Championship has contributed to our ongoing success in the Business Superbrands table."
And for a suitable joining fee you will get your own set of goodies including a handbook with the complete Eddie Stobart fleet list. And no I can't help you name a truck---you'll have to talk to them yourselves....
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