Well have you had a go at the FH16.700 computer game on the website for the world's strongest truck website - and if not why not says Biglorryblog? After all you can can compete for prizes by operating a truck in the virtual world created by Volvo and the Sewdish truck maker tells me that: "Already 1.2 million unique visitors from across the globe have played on the site and now a new level of the game is being made available!" Whoopee.....
"After two months 1.2 million unique visitors is a sensationally high figure. For example, each visitor plays the game four times, an average, and the total playing time is currently eighteen years," says Niclas Hermansson, digital media communications strategist at Volvo Trucks...
Meanwhile, the next level of www.strongestruck.com has now been launched, featuring new environments and spectacular new and entertaining driving assignments - something that many players have requested. The competition will continue until the end of May, but every two weeks a new winner is announced and the winner receives an exclusive leather jacket from Volvo's own FH16 collection, as a special prize. Now click through here to find out why Volvo reckons the FH16.700 computer game has been worth its weight in gold...!
"This is the biggest success I've ever seen for an online game," comments Magnus Alm at Muskedunder, who developed the game for Volvo Trucks. "I've got several global launches under my belt, but nothing beats this."
Interestingly, there's a message here for all those truck maker who think the only way to attracte attention to a new proeduct isn to throw money at it. For Volvo says: "Remarkably, we reached such a wide public without incurring any media costs. The game has been self-marketing, and has reached far beyond the traditional target groups such as truck owners and drivers. The game has been discussed on blogs and forums, and has generated so much interest that over 650 independent game portals have already chosen to promote it." Of course cycmic might wonder how many of those visitors are truck operators... But that's rather missing the point when it comes to building brand awareness... But don't take my word for it...
"It would have cost several hundred thousand euros to achieve the same effect through paid media," insists Johan Steen, senior account manager at Carat Sverige AB, one of Sweden's leading media agencies. "What's most impressive is the time spent by each unique visitor at the site - seven minutes on average."Indeed Volvo concludes: "By creating an absorbing and entertaining game, Volvo Trucks has reached a new worldwide audience, who have now received a positive experience of the Volvo brand and learned more about the company and its products as a consequence." And who can argue with that eh?
For those on Facebook, this game is available as a Facebook application!
Amazin game never played any better truck game hope the mAKE A NEW MORE ADVENTURES ONE