Talk about a bit of medieval vandalism. This guilty-looking miscreant has been caught 'red-handed' shoving a branding iron into the side of a truck! Only it's alright as this is the ancient ceremony of cart-marking conducted every year by the Worshipful Company of Carmen outside London's Guildhall. In the ceremony, specially-selected vehicles, representing the history of transport, are branded with the red-hot iron (thankfully) on a wooden plate; which also carries a unique vehicle number and the Carmen arms. The ceremony acts as a reminder of centuries of service by transport organisations to the city of London.
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Through Keith Child, marketing supremo at Isuzu Truck (UK) www.isuzutruck.co.uk I learn that the first 12-tonne Isuzu 'Forward' crewcab, in the livery of the Automania Group Ltd, featured at this year's Cart Marking Day--and as part of a 40-strong parade and vehicle drive-past, the Isuzu 'Forward' 12 tonne truck received its official marking in the presence of the Rt Hon Lord Mayor of London, the Sheriff and other City officers. Featuring a Worldwide Recovery Systems slideback body, the Isuzu 'Forward' 12-tonne truck is one of a pair of new recovery vehicles recently added to the predominantly Isuzu recovery fleet at the West London based company Automania. Keith tells me: "The Cart Marking 2009 ceremony is an annual event within the City of London calendar and it was fitting that one of our newly introduced vehicle specifications, a 12-tonne crewcab model, played a significant role in this historic event!" Just watch where he's putting that poker Keith!
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