Say it with humour...the wacky ERF parts campaign considered on Biglorryblog!

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Before Biglorryblog departed Reed Towers I naturally went through all those little nooks and crannies whereupon I found a whole shed-load of back numbers of Commercial Motor from 2000. Flicking through them I stumbled upon these somewhat surreal ads for ERF's 'Part Attack'...I can't see anyone but the Brits doing it somehow (except perhaps the Aussies..and we all know what they're like...)

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Now click through here for two more from the same a campaign....

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Whoever came up with the idea was clearly marching to a different drum to the rest of us...yet it's off-the-wall enough to work!

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Possibly....so do you have any favourite truck ads? Send them in to Biglorryblog only don't forget my e-mail has changed. And for all contributions e-mail biglorryblog@googlemail.com

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1 Comment

Bruce Elston

Doesn't that dentist ever look like the late Sid James?

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Truck of the Year

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BigLorryBlog editor Brian Weatherley is the UK jury member for the International Truck of the Year award