Have you got a ‘Jack the giant killer’ on your fleet? If you have, don’t let him do it! This was the wartime plea of tyre maker India, who wanted to help hauliers save rubber (which apparently was the nation’s No 1 war material).
So what exactly is a ‘Jack the giant killer’? According to this 1943 advert it’s the kind of driver who ‘backs into kerbs’, ‘drives on the brakes’ and ‘ruins his tyres’. Otherwise known as my girlfriend!