We had a bit of a chat with Chip McClure last night - he being the CEO of ArvinMeritor, a company that has been the recipient of some causticity from this direction in the past.
So Chip, we says to he. Now that you've sold off the Emissions Technology business, will you not simply revert to being an old fashioned metal basher, knocking out springs for the masses at an acceptable price?
Not a bit of it, says he. ArvinMeritor has big ambitions - big global ambitions, and sees future revenues coming one third from the US, one third from Europe and one third from Asia. And the bald truth is, in order to pursue those ambitions, it needed to scrape together some cash. Hence the sale of what might be viewed as the family silver to One Capital Partners.
Fair enough - but what, we respond, does he do about the fact that his two key target markets - China and India - are increasingly turning to the verticalised European OEMs for partnerships. Verticalised companies are not happy places for Tier 1 suppliers. Simple, says he. ArvinMeritor is returning to the idea of systems assembly - and so the return of the Tier 0.5 supplier looks to be upon us.
In other news, remanufacturing is now a key part of ArvinMeritor's route ahead. Carsten Reinhardt, ex of DDC and now man in charge of AM's CV business sees remanufacturing - of items including transmissions - as playing a major part in the company's future. We wonder where this will end - engines perhaps?
But one thing does confuse us. All around are signs saying ArvinMeritor. And yet our new pen, supplied by the same company, reads only Meritor.

Whither Arvin?
Comments (1)
Thanks, Oliver, for your insights and observations that are right on target - global, ambitious, growing and focused on what the customer wants from us. Ten years ago, we were spun from Rockwell to become Meritor Automotive which later merged (2000) with Arvin Industries to become the current ArvinMeritor. From that date through today, we engineer-market-sell Meritor brand truck components to a much- treasured audience of demanding truck operators. As with the parent Arvinmeritor, we're equally proud of Meritor, an accepted, popular product brand. That's why the pen says Meritor on it, but today I'm sending you your very own ArvinMeritor pen as well. Thanks for your attention to details and our commitments.
Posted by Mike Pennington | March 27, 2007 8:13 PM
Posted on March 27, 2007 20:13