There’s an interesting piece here detailing Tata-Daewoo’s plans for the Korean CV market.

But our interest lies more with the European and US markets. Whilst Daewoo CV was spun off from Daewoo Motor in 2002 – and was acquired by Tata in 2004 – we wonder how much clout the brand has in both the EU and the US.

Daewoo-Chevrolet’s approach to car retailing in both markets – Daewoo is Chevrolet in Europe - has been one based around the notion of value driven products, and this would seem to have some legs as far as the CV business is concerned. Is there space for another retail L/MCV range in Europe and the US? Both regions boast market sectors that are more value than brand aware, and we have to assume that Tata-Daewoo is only too well aware of this. More anon.