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Fiat, Iveco and the US Conundrum

A piece in Automotive News stops us in our tracks.

Only one Fiat-badged vehicle will be sold in the US, according to AN. The Fiat 500. Fair enough.

But - a LCV product will also be made available - replacing the Sprinter in the Chrysler network. No problem with that either.

However, says the article as posted below, it could be that a Ducato or a Daily gets to make the journey. Which gives rise to the intriguing prospect of an Iveco-badged Ducato, if Dodge Daily - or Dodge Ducato - fails to fly. 

If Fiat is going to rebadge its eponymous LCV range as Iveco, and if it is positioning both Ducato and Daily as light and heavy van products respectively, then the previous crossover issue will - at least in marketing terms - disappear. Does this suggest a consolidation of Fiat LCV activity under the Iveco badge, and, if so, can we draw any conclusions as to the future of the HD Iveco range?

Chrysler Group confirmed Tuesday it is considering two Fiat S.p.A. commercial vehicles to North America to replace the outgoing Dodge Sprinter.

Those vehicles under study are the Fiat Ducato and Iveco Daily, according to Gualberto Ranieri, senior vice president of communications at Chrysler.

"Chrysler Group, together with Fiat and Iveco, are together analyzing the possibility," said Ranieri.

Citing unnamed sources, Automotive News had earlier reported Chrysler was considering bringing in the vehicles under a separate Dodge truck brand.

Ranieri would say only that any commercial vehicles would "certainly not have the Fiat badge.

The sole Fiat vehicle in North America will be the Fiat 500. Period."

Mercedes-Benz announced Tuesday it would end its partnership with Dodge and would appoint about 120 Sprinter dealers. The vehicles will carry the Mercedes badge. That means the Sprinter contracts will be terminated for about 350 Dodge dealers.

Iveco is a commercial truck maker owned by Fiat. The Iveco Daily is a comparable in size to the largest Sprinters, while the Fiat Ducato is smaller.

Asked when a decision on importing the vehicles might be made, Ranieri said: "We are exploring that and a decision will be announced at the appropriate time."



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